J18 · 7-Stage New Product Launch (NPL) Engine: 1 Named Owner per Layer (L1–L7), CK Batch Tracking, Cold-Chain Logistics & Ground-to-Last-Mile Enablement (Stop 3 · T1-10)

Double-clicked per Owner 20:43 IST mandate: eliminates committee ownership by binding 1 Single Named Person (person_id + 4-digit PIN) to each of the 7 execution layers (L1 R&D -> L2 QA/Lab -> L3 CK Production -> L4 Cold-Chain Logistics -> L5 POS/Aggregator Sync -> L6 Store Ground Enablement -> L7 Last-Mile Rider Handover), with Crate-Level Lot QR tracking (HRL-LOT-*), Reefer +2..+4°C probe handshakes, Per-Store POS hard-locks, and a First-10-Orders Open-Box Pack Photo Gate.

1 · Pillar 1: 1 Single Named Owner (person_id) at Every Layer (L1–L7)

ZERO COMMITTEE · L1–L7

390 px phone showcase · Harley's #98DDDE Top Beam + #FFFFFF 56px Bottom Bar · Peer-Reviewed (Astra XHigh + Opus 4.7)

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NPL-313 · Layer Ownership

1 NAMED PERSON PER LAYER · PIN LOCKED

👤 7 Execution Layers — 1 Named Owner Each

Zero shared committee boxes. Every gate requires that layer owner's 4-digit User PIN:

  1. L1 · R&D Formulation: Chef Vikramaditya (H-000104)✓ Signed Stage 1–2 BOM & Baker's %
  2. L2 · QA, Lab & Packaging: Dr. Ananya Rao (H-000112)✓ Signed a_w/pH, 72h Decay & 30m Bike Test
  3. L3 · CK Commercial Production: Suresh Nair (CK-1 · H-000118)✓ Signed 200kg Scaling & Crate Lot QR
  4. L4 · Cold-Chain Logistics: Mahesh Goud (H-000124)✓ Signed Reefer +2..+4°C & Route Telemetry
  5. L5 · POS & Aggregator Sync: Karthik Reddy (H-000129)✓ Staged Rista + Swiggy/Zomato (Locked per store)
  6. L6 · Store Ground Enablement: 1 Store Mgr / OutletNAN: Rohit MGR-01 · JUB: Priya MGR-02 · KOK: Arvind MGR-04
  7. L7 · Last-Mile Dispatch Lead: 1 FOH Lead / OutletNAN: Chimkila S CREW-04 (First-10 Open-Box Gate)
L1–L7CK LotLogisticsGroundLast-Mile
Scope, Guardrails & Verification Evidence

Database table npl_layer_ownership_matrix enforces NOT NULL person_id per (sku_id, layer_code, outlet_id) with SLA escalation.

2 · Stage 1–2 (L1 -> L2): 4-Tier Sub-Recipe BOM (<=28% COGS) & a_w/pH Gate

L1 VIKRAMADITYA · L2 ANANYA

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NPL Stage 2 · BOM & Food Safety

SKU-313 · SAFFRON PISTACHIO MEDOVIK

🍰 4-Tier Patisserie BOM & Lab Safety

1-in-1-out Slot: Replaces SKU-109 (Dog Quadrant)

  1. Tier 1–4 Yield Rollup (Baker's %)Raw Honey/Butter → 10-Layer Sponge WIP (9% bake loss) → Slab (4% trim loss) → 140g Slice · Theoretical COGS: 25.4% (≤ 28% Gate PASS)
  2. Physicochemical & Big-9 Allergen LockWater Activity: a_w = 0.89 → Mandatory 2–4°C Cold-Chain Class · Allergens: Gluten, Dairy, Egg, Tree Nuts (Pistachio) · FSSAI Brown Dot (Egg)
L1–L7BOM/LabCK LotLogisticsGround
Scope, Guardrails & Verification Evidence

Any edit to npl_subrecipe_bom increments bom_version and invalidates downstream L2–L6 approvals.

3 · Stage 3 (L2: Dr. Ananya Rao): 9-Attr Sensory, 72h Decay & 30m Bike Test

L2 QA & PACKAGING GATE

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Stage 3 · Sensory & Bike Stress

OWNER: DR. ANANYA RAO (H-000112)

👅 Sensory 4.42/5.0 · 48h Display Lock · 30m Bike PASS

  1. 9-Attribute Blind Hedonic Panel (7 Tasters)Mean: 4.42 / 5.00 (≥ 4.00 Gate PASS)
  2. Chilled Holding Decay Curve (T+4h..T+72h)Zero weeping/sogginess through T+48h → Shelf-Life Locked at 48h
  3. 30-Min Zomato/Swiggy Motorbike Vibration & 25° Tilt Test✓ Zero lid frosting smear · Board slide: 1.0 mm (≤ 2.0 mm) · Insert box + 50g gel pack locked
L1–L7BOM/LabSensoryCK LotLogistics
Scope, Guardrails & Verification Evidence

Locks exact box SKU, cake-board collar, and gel-pack count before CK scaling.

4 · Pillar 2 (L3: Suresh Nair): CK Commercial Scaling & Crate Lot QR

L3 CK ENABLEMENT · HRL-LOT-*

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CK-1 Nanakramguda · Batch Run

OWNER: SURESH NAIR (H-000118)

🏭 CK Bench-to-200kg Scaling & Crate Lot QR

Trial Batch: CK-TRIAL-01 (120 Slabs / 1,440 Slices)

  1. 1. Commercial Deck Oven & Blast-Chiller Curve✓ Deck 215°C / 18m steam profile locked · Blast chill +65°C → +3.1°C in 74 mins (≤ 90m limit)
  2. 2. CK Line Crew Certification (3 Stations)✓ Sponge Baker (Raju) · ✓ Dulce Frosting (Kiran) · ✓ Ultrasonic Portioning (28 slices/slab, 3.8% trim loss)
  3. 3. Minted Crate Lot QRs & D-1 Store IndentingHRL-LOT-313-CK1-20261022-B01 · Core Temp: +2.8°C · Use-By: 24 Oct 14:00
L1–L7CK LotLogisticsGroundLast-Mile
Scope, Guardrails & Verification Evidence

Every crate leaving CK-1/CK-2 carries a scannable HRL-LOT-* QR binding bake time, blast-chill curve, core temp, and 48h expiry.

5 · Pillar 3 (L4: Mahesh Goud): Cold-Chain Reefer & Store Receiving Probe

L4 LOGISTICS · +2°C TO +4°C

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Cold-Chain Transit & Receiving

L4 MAHESH GOUD -> L6 ROHIT MGR-01

🚚 Crate-to-Counter Cold-Chain Handshake

Route: CK-1 → Nanakramguda → Jubilee Hills (Van TS09-RF-1102)

  1. 1. Reefer Pre-Cool & Stack-Height Gate (CK Loading)✓ Cabin pre-cooled to +2.6°C · BLE Logger #TMP-09 paired · Max stack height: 3 crates (zero crush) · Dual sign-off: Suresh + Driver
  2. 2. In-Transit BLE Telemetry (34 mins)✓ Min +2.4°C / Max +3.9°C (Zero excursion > +6°C)
  3. 3. Store Door Receiving Probe & Visual Check (L6: Rohit MGR-01)Scanned HRL-LOT-313-CK1-20261022-B01 · Probe Temp: +3.4°C (≤ +5°C limit) · Condition: ✓ Intact
L1–L7CK LotLogisticsGroundLast-Mile
Scope, Guardrails & Verification Evidence

If receiving probe > +5.0°C or condition == CRUSHED, crate is auto-quarantined and blocked from store inventory.

6 · Pillar 4A (L6: Rohit MGR-01): Per-Store Ground Enablement Unlocks POS

L6 STORE GATE · POS UNLOCK

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Nanakramguda · Store Enablement

OWNER: ROHIT MGR-01 · 4/4 GATES GREEN

🏪 Per-Store Readiness Matrix (Unlocks Rista & Aggregators)

Store SKU remains LOCKED_NOT_ENABLED until Named Store Mgr (Rohit) completes all 4 ground gates:

  1. Gate 1 · BOH Assembly & Garnish Certification✓ 60s EN/HI/TE Video watched + 1 Practice Plate Photo approved
  2. Gate 2 · FOH Barista Tasting & Allergen Quiz✓ 94.4% Crew Score (≥ 90% gate) on Pistachio/Egg allergen & coffee pairing
  3. Gate 3 · Showcase Planogram & Tent Card Photo✓ Eye-level chiller shelf (+2.9°C) + FSSAI Brown-Dot price tent card photo verified
  4. Gate 4 · Packaging & Gel-Pack Stock Verified✓ 150 Saffron Medovik insert boxes + 200 frozen gel packs in store freezer
L1–L7CK LotLogisticsGroundLast-Mile
Scope, Guardrails & Verification Evidence

Prevents HQ from turning on Swiggy/Zomato at a store that hasn't received stock, boxes, or crew training!

7 · Pillar 5 & 6: Last-Minute Rollout Adoption Roll-Up (5-Axis Filter) & HOP Nudge / ✕ Cannot Upstream Re-Route

5-AXIS ROLL-UP · HOP NUDGE · ✕ CANNOT

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Rollout Adoption Roll-Up

21 ADOPTED · 7 LAGGING · 4 BLOCKED

📊 Last-Minute Rollout Adoption Roll-Up & 5-Axis Filter

KPI Strip: 🟢 21/32 Adopted (65.6%) · 🟡 7/32 Lagging T-6h (21.9%) · 🔴 4/32 Blocked (12.5%) · 👥 482/540 Crew (89.3%)

  1. 5-Axis Filters & 4 Group-By ModesFilter by: Status × Cluster/City/Format × Blocking Layer (L3–L7) × Role/Station × HOP Escalation Tier (0..3) · Group-By: Outlet | Cluster | Blocking Layer | Named Owner
  2. 🟡 Jubilee Hills (Lagging 75% · Tier 1 Store Mgr Nudged T-6h)Owner: Priya MGR-02 · Blocker: L6_FOH_QUIZ_LT_90 (2 Evening Baristas Pending) · Snooze 1/2 (+15m)
  3. 🔴 Banjara Hills (Blocked · ✕ Cannot: CK_CRATE_SHORT)Store 100% Ready · Auto Re-Routed Accountability & HOP Nudge Upstream to L3 CK Suresh Nair (H-000118)!
  4. ✓ M3 Independent Verification (Jay CLM-01)✓ Confirm = I checked the work (verified_by != completed_by) vs ↩ Return for correction
L1–L7CK LotRoll-UpGroundLast-Mile
Scope, Guardrails & Verification Evidence

Gives Founder/COO/Ops Lead an instant multi-axis roll-up of who has adopted and who has not, with 1-tap HOP Nudge and upstream ✕ Cannot re-routing.

8 · Pillar 4B (L7: Chimkila S): First-10-Orders Open-Box Gate & Last-Mile SLA

L7 LAST-MILE · FIRST 10 ORDERS

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Last-Mile Dispatch · Order #4/10

OWNER: CHIMKILA S (CREW-04 · NAN)

📦 First-10-Orders Open-Box Photo Gate & Rider Handover

Zomato Order #ZOM-99812 · 1x Saffron Pistachio Medovik Slice

  1. 1. Mandatory Open-Box Photo (Orders 1..10 per Store)✓ Photo shows slice locked in collar + 50g frozen gel pack in slot + allergen sticker
  2. 2. Tamper-Evident Seal & Flat-Carry Rider Briefing✓ Sealed & handed upright to rider in 64 sec (≤ 90s SLA)
  3. 3. Live Last-Mile Telemetry (Nanakramguda)Transit Damage Rate: 0.0% (≤ 1.0% cap) · Rating: 4.84★ (≥ 4.6★)
L1–L7CK LotRoll-UpGroundLast-Mile
Scope, Guardrails & Verification Evidence

If aggregator transit damage exceeds 1.5% at any outlet, auto-re-locks the First-10 Open-Box Photo Gate for that outlet.

9 · Stage 6–7: 14-Day 3-Outlet Canary Telemetry & 30/60/90d Kill-Switch

STAGE 6–7 · CANARY & COHORT

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Harley's CrestHARLEY'S® 1983 · ONEOPS👑 FINE BAKING
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14d Canary & 30/60/90d Gate

NAN · JUB · KOK · ALL 7 LAYERS GREEN

🚀 14-Day Canary Pilot Rollup (32-Store Scale Decision)

  1. Sell-Through: 82.4% (≥75%) · Dump/Wastage: 5.1% (≤8%)Counter SLA: 68s (≤90s) · Last-Mile Damage: 0.3% (≤1.0%)
  2. Actual vs. Theoretical COGS: 25.9% (+0.5% variance)Well within ≤ 28.0% ceiling
  3. Store Enablement Readiness: 28 / 32 Outlets Unlocked4 remaining outlets held at LOCKED_NOT_ENABLED until L6 quiz & crate probe complete
L1–L7CK LotRoll-UpCanaryCohort
Scope, Guardrails & Verification Evidence

Combines commercial velocity, CK batch consistency, cold-chain compliance, and last-mile damage telemetry into a single Stage 7 gate.